You will soon be able to teach your TV to avoid the commercials you just
can鈥檛 stand to watch by pressing a 鈥渘o鈥 button whenever dreadful ads appear on
the screen, says Philips (WO 01/33848). TVs will have a built-in disc drive
which plays a programme back a few seconds after recording it. The set uses the
short delay to seek out telltale signs of adverts, like picture fades, Internet
domain names, logos and product slogans. It then checks your personal profile to
see if you have objected to this ad. When there is a match, the TV switches the
screen to a pre-recorded sequence鈥攕uch as a view of tropical fish, or a
favourite sketch, like the Ministry of Silly Walks.
More from New Scientist
Explore the latest news, articles and features
Technology
Quantum computers are starting to become useful as scientific tools
News
Technology
OpenAI’s hacking agent went rogue. Should we be worried?
News
Technology
China is trying to regulate relationships with AI 鈥 can it work?
News
Technology
The ancient Silk Road city that has a lesson for Silicon Valley
Comment
Popular articles
Trending New Scientist articles