FILM-MAKERS have unwittingly stumbled across a psychological trick that grabs our attention better (see 鈥淪olved: The mathematics of the Hollywood blockbuster鈥�). Given the gargantuan cost of blockbusters like Avatar, it wouldn鈥檛 be surprising if Hollywood鈥檚 next step is to use brain scanners to . It鈥檚 impossible to translate brain activity into 鈥淥scar buzz鈥�, though, so the potential of 鈥溾�� is unproven. But with so many humdrum films being made, we welcome any technology that will boost the audience-engagement factor.
Dawn of neurocinematics
Hollywood is certain to use brain scanners to understand its audience 鈥� at least they might help weed out the turkeys