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鈥淥NCE you are lucky, twice you are good.鈥� So goes the old clich茅 about success in Silicon Valley. But Douglas Edwards, an early employee at Google, admits he was just lucky. Joining the then inchoate search company in 1999 as its first marketing executive, Edwards hit what he calls 鈥渢he startup jackpot鈥�. Indeed, he became so wealthy that, as he reveals with the self-effacement characteristic to his writing, he could afford to buy his favourite luxury ice cream even when it wasn鈥檛 on offer.

鈥淚 was not a Young Turk,鈥� writes Edwards 鈥� who had run online marketing for his local newspaper before joining Google 鈥� about his business prowess. Nor does he write like someone with a Young Turk鈥檚 drive for radical change. Yet his tone is affectionate enough to make I鈥檓 Feeling Lucky an enjoyable account of the struggles a creative marketing guy faced in the early days of Google, when the company was run by geeks with a messianic faith in 鈥淓fficiency, Frugality, Integrity鈥�.