In fruitloopery’s house are many mansions
“SOME of the notions that NES® is based on are quantum entanglement, information transfer and priority order…” Given that NES stands for Nutri-Energetics System®, can we guess what sort of stuff follows?
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Oh, yes, we can. “NES might be the first biotechnology that took into account the entanglement of the body with its environment through its body-field.” We love that “might be”. It might also be a banana… “A series of NES scans over time,” continues a quote from a work entitled Decoding the Human Body-Field, “may be peeling back the layers of the holographic body-field, the information fields that record everything that has happened to the person over time and the effects of everything to which he or she has been exposed, and accessing the information stored in each layer.”
As Maureen Evershed, who unearthed all this, points out, there is much, much more in this vein at , which gives a contact address on SW Wilson Avenue in Beaverton, Oregon. Cyber-stalking it, we find a largish suburban house with two cars in the drive, helpfully labelled on Google Maps, presumably by the occupant, as the home of “Kangen Water”. A further search reveals this as a brand of the “alkaline water” that led Feedback to add “pH balance” to our quantum-dominated list of fruitloop indicators (20 August 2011).
Pursuing the Feedback fascination with small print, we looked up the NES trademark. It was registered from what looks like an even nicer house in Poole, Dorset, UK. This opulence is not that surprising. Maureen reports a friend being charged £45 for an NES scanning session. What’s that, exactly? It seems you simply place your hand on the scanner, a device that to us looks like a computer mouse. Within seconds, , “the computer reads your energy field” and displays what looks like a roughly coloured-in version of Leonardo da Vinci’s human-in-a-circle image. Then your NES practitioner recommends some Infoceuticals® at £12 a pop, in the case of Maureen’s friend.
Visiting the Natural History Museum in London recently, David Jenkins was interested to learn from a display that Tyrannosaurus rex was as heavy as 200 10-year-old children
INFOCEUTICALS? Upon discovering this term on the Optimum Body Energetics site explored above, “I could not bring myself to read any more,” says Maureen Evershed. We set our coffee machine to “effective”, and ploughed on. Infoceuticals® “are not chemicals, herbs, or nutrients,” we are informed. “They are not homeopathic remedies either… Instead, they contain micro quantities of colloidal minerals whose subatomic structure has been scientifically ‘encoded’ with information needed to restore the integrity to the human body field.”
Wonderful! A whole new field of fruitloopery, to us at least.
And there’s more. Locating the mother-site at , we discover that the company also offers “Imprinted Music”. This is based on the idea that “physicists speculate that information has a kind of substance that may be the most fundamental aspect of the universe”.
Well, one Tom Stonier speculated along these lines in his (reviewed on 27 October 1990). Most physicists don’t. Almost none would part with $19.95 for a CD of music “based on the keynotes for archetypal healing modes”.
A FRIEND has sent Feedback a page bearing a dramatic illustration of the differences between temperature scales. It shows three parallel, horizontal lines. Each runs from “0°” on the left to “100°” on the right.
The first line is labelled “Fahrenheit”. On this line, 0° is described as “Really cold outside” and 100° as “Really hot outside” The line beneath is labelled “Celsius”. Here, 0° is “Fairly cold outside” and 100° is “Dead”. The bottom line is labelled “Kelvin”. On this line, 0° and 100° are both labelled “Dead”.
“GETS you drunk in an instant” is the headline on a story that Joseph McConnell kindly directs us to (). Published on the Übergizmo website, it reports on a mouth spray that will “help folks get drunk in a jiffy”. The manufacturer also claims, it says, that “the degree of ‘harm’ is limited since you would sober up just as fast”.
Feedback hasn’t road-tested this device, so we don’t know if these surprising claims stack up. But its name doesn’t inspire confidence: “Wahh Quantum Sensations”.
YET another manifestation of fruitloopery emerges from Feedback’s piling system in the shape of a note from Phillip Whettlock suggesting we take a look at the “Gastric Band Hypnosis” advertised on .
Phillip wonders what other surgical procedures might be better left all in the mind. Ear-piercing hypnosis, anyone?
FINALLY, Eleanor Mayfield could not resist telling us about an article in Mayo Clinic Proceedings () reporting a pilot study that used social media to recruit people to a clinical trial. The first author of the paper is Marysia Tweet.