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Risky business: Why algorithms are the bookie’s friend

Bookmaker Alan Glynn explains how he needs both mathematical models and human judgement to set betting odds
Risky business: Why algorithms are the bookie's friend

“If a car hire excess is £1000, and they’re going to charge me £50 for it, then I ask myself, am I really a 20:1 shot to crash this car?”

How do you calculate odds?
You analyse the teams or competitors with the stats you have available. For a Premier League football game, for example, you look at which team is better in the long run, which one has played better recently, where the game is being played, which players are available and any other factors such as how important this particular game is to each team. Having weighed up all these things, you come up with a probability that each team might win.

How much is down to maths and how much to human judgement?
We use algorithms and mathematical models, but very few bookmakers would generate prices and be confident of them using a computer program alone. You need human intervention to make sure everything has been taken into account. For the most part, the final figure comes from the trader’s head. This is what bookmaker traders do every day. They’re good at it.

There are basic rules to follow. For example, in the Premier League, about 44 per cent of games are won by the home team, 26 per cent by the away team and 30 per cent are a draw. If you had two teams that looked as good as each other, then those are the percentages you would put on the match. That is your starting point. If you thought the home team was slightly better, you might give them 46 per cent chance of a win instead of 44 per cent.

How are the odds affected by the way punters bet?
Usually not at all. In something like a Premier League game, where the public have as much information as we do, we’d be very confident in the odds we set and wouldn’t change our prices readily. That’s not to say we would never pay attention to where the money goes. You can’t know every last detail about every event. If you have the 500th tennis player in the world playing the 550th, clearly information is at a premium. If we saw a run of bets on a game like that we would definitely change our odds, because it could be a key indicator of what’s going to happen.

Are there any events you wouldn’t offer odds on?
We bet on 674,000 different sporting events last year, but there are limits. On our football page you’d probably find betting on the Kazakhstan first division, but you wouldn’t necessarily find betting on the Kazakhstan second division.

If everyone bets on the favourite and the favourite wins…
… then we lose money. But the favourite doesn’t always win. We’re relying on the fact that if set our odds accurately, then over the course of time results will even themselves out and we will make a profit. People always want to back the favourite, but that doesn’t mean you can offer them a smaller payout for a winning bet than other bookmakers, because then you’re not competitive. Why would someone back something at 2:1 if they can get 3:1 elsewhere?

Do you consider the odds in your day-to-day life the way you do as a bookmaker?
All the time. If I rent a car and they ask whether I want to cover the excess, I ask what the excess is. If it’s £1000, and they’re going to charge me £50 for it, then I ask myself, am I really a 20:1 shot to crash this car? If I thought I was more likely to crash than that then I’d buy the insurance, but I have faith in my driving so I don’t ever buy the excess.

Read more:Chance: How randomness rules our world

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Alan Glynn is Head of Sports Trading at bookmakers Paddy Power

Topics: Sport