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Feedback: Cancer can be treated with herbal medicine, claims MP

Feedback is our weekly column of bizarre stories, implausible advertising claims, confusing instructions and more

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And we’re off

WELCOME to a brand new year! After the litany of disasters that befell 2016, we’re hoping to ride a soaring regression to the mean in 2017. No doubt many of you have decided on your New Year’s resolutions, and so have we: absolutely no more nominative determinism. And we really mean it this time. None! Don’t even think of sending more in. Now, on with the show.

“ĝ, 11 are about a particle that didn’t exist,” Davide Castelvecchi on the hype about the Collider’s illusive 750 GeV signal”

Ministering to the sick

LAST month, British MPs met to discuss the progress of the Department of ҹ1000’s cancer strategy. Naturally David Tredinnick, Parliament’s resident professor of potions, was keen to – a word we use rather lightly.

Tredinnick stood to complain that far too much of the UK’s squeezed health budget was being spent on treatments that have been proven to work.

Tredinnick also told MPs that Chinese herbal medicine could treat “cervical cancer, non-Hodgkin’s lymphoma, HIV, colon cancer, head and neck cancer, breast cancer and prostate cancer”.

Feedback suspects that these claims, were they to be expressed outside Parliament, would likely fall foul of the 1939 Cancer Act forbidding the promotion of ineffective treatments. “I believe that several of my constituents are alive today because they have used Chinese medicine,” Tredinnick insisted.

Trash talk

WARMING to his theme, the Bosworth MP also heralded the benefits of reiki healing, aromatherapy, reflexology, oxygen therapy, homeopathy and raw food to people with cancer. On the medical power of miracle foods, Tredinnick reminded MPs of the old computing adage “Garbage in; garbage out,” sending MP Nic Dakin into fits of laughter. No doubt Dakin was wondering, as we are, what exactly Tredinnick has been swallowing.

Open and shut case

LONDON’S Design Museum is celebrating its move into new quarters in Kensington with an advertising campaign encouraging people to visit “the museum that never closes”.

Peter Rummer is therefore confused to find these very same posters advising visitors that the building shuts at 6 pm.

In the sky with diamonds

IN-FLIGHT magazines are an endless source of delight, Feedback thinks, and Peter Kitchen has the latest gem.

During a trip to Australia, he found an ad for the Made In Earth jewellery company, which claims to create “exquisite silver jewellery set with the finest natural gemstones from all over the world and beyond”.

“As an ex-miner of gemstones in Africa,” says Peter, “this made me think I should have set my sights considerably higher.”

Short of breath

PREVIOUSLY Feedback discussed the creative and comic ways in which titles can get truncated by machines (2 July 2016).

Patrick Fenlon thinks this often results in irresistibly obscure headlines. “I note your online edition has provided another example,” he says, “with ‘Court orders UK to take urgent action to reduce air…'”

0 calories

READER Brian King previously complained of ephemeral foods finding their way on to the menu, such as “bunless meat-free burgers” (3 December 2016).

“I remember writing to Rowntree’s in York 60 years ago when I was a mere lad,” says Chris Smith, “and suggesting that they advertise Polo Mints as ‘The mint with the non-fattening centre’.”

Sadly Chris’s early foray into copywriting was much ahead of its time, and “the mint with the hole” kept being just that.

In character

A PUZZLE that may require some elementary thinking: Mike Lavan writes to ask if it’s possible to find celebrities whose names can be spelled using only single letters featured on the periodic table.

“The late actor Bob Hoskins had such a name,” says Mike, “though I am not aware that he ever felt inclined to pursue a career in chemistry. Are there any examples of chemists who have elements-only names?”

Google whacked

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JANUARY is a time to take stock, if not metaphorically then literally, as many of us prepare to file tax returns.

Pity the headache faced by Jayne Shardlow’s accountant, after she received an invoice for a number too large for us to print in full, but which we’ve rounded up as $8.77×10197.

Jayne says, “I’m concerned that we don’t have sufficient funds.” Feedback isn’t sure the planet does, either.

One in hand

FINALLY, Loren Byrne writes to highlight Canada’s search for a national bird ().

She notes that “one of those advocating for the grey jay is none other than an ornithologist named .”

Which of course means our New Year’s resolution has also taken flight. Oh well, there’s always 2018.

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