Is artisanal sourdough superior bread? Dave Stamboulis/Alamy Stock Photo
I recently attended a 鈥渨ellness鈥 festival and was told that #JERF is a food trend set for big things. For its , it represents the distillation of many dietary philosophies into a simple, if slightly annoying, acronym. Many also claim it is the key to tackling the obesity crisis.
JERF stands for Just Eat Real Food, and appears to have grown out of the death throes of 鈥clean eating鈥, a movement widely criticised for attaching a potentially damaging dichotomy of clean and dirty to food choices. JERF claims to be…
