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The World Wide Web, as the world’s fastest-growing industry, has its own
way of working. If you can exploit it successfully, you will have millions of
people visit you, and perhaps you will become another millionaire. Lots of books
tell you “how to”, but Evan Schwartz’s Webonomics is the first level-headed book
to tell you “what for” and “why”. The book is clear value for money, readable
for newcomers, and has valuable insights for the Web-weary. It will certainly
stop you doing silly things and guide you into making something worthwhile out
of the new opportunities. If you use the Web, get it. Published by Penguin,
£11.99/$17.50, ISBN 014026406X.