DON’T you get furious when obnoxious adverts keep popping up on a website you have visited? A middle-aged colleague recently encountered one on the site of, would you believe it, The New York Times. Out of the blue, the advert started warning him about sexual inadequacies – and it did so not just with written words but very loudly over his computer’s speakers. Pop-up blockers and complaints to the site produced no result, but the noisy ads disappeared when our colleague edited his user profile. People in their 20s get a much better class of adverts.
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