Changing attitudes towards booze (Image: Felipe Rodriguez Fernandez/Getty)
CIGARETTES are good for your throat, according to advertisements from half a century ago. Today such claims are unthinkable, as smokers face malevolent stares of contempt whenever they light up. Die-hards apart, society now accepts the huge damage to health wreaked by smoking, both to smokers themselves and to others through passive smoking – a change in attitudes with huge benefits for public health.
Now the World ÎçÒ¹¸£Àû1000¼¯ºÏ Organization is launching the first global war against alcohol abuse (see “First global strategy to deal with booze’s dark side”). Can it replicate the…



